Push simplifies the sync process between your iTunes library and your IOS devices.

The current solution in iTunes
The current process in iTunes requires that you physically connect your device with your computer to sync data. iTunes offers a WiFi syncing process but it's complicated, time consuming and unreliable.

The approach of Push
Push provides syncing options to suit the needs of the user. Once all data has been added to the Push Library, you can sync your data with your devices listed on the Push app.