AD HOC is a Latin expression meaning “created for this moment”.
It is the app’s reduced functional range that gives reason for its name. At all times, the search for connections is only possible at the current point in time and from the current location. As a user, you’ve got the possibility to add certain destinations as favourites and to choose them right after starting the app. By a turn-by-turn navigation, the user is directed from his current position to the desired destination.
In the context of the BVG-developing day Apps and the City, which took place in Berlin on 29th November 2012, we were able to create the concept for an app able to search connections that does not only integrate public transport but other services such as Car2Go, Call A Bike and even cab rides as well.
However, while doing a research on similar projects, we had to realise that there is already an app called Moovel which has nearly the same concept and is available in the AppStore.
Thus, having analysed the similar projects Moovel, FahrInfo Berlin and DB Navigator, we decided to refrain from our original idea. To our minds, it was – with respect to all of the other projects – annoying that the distances between the stops were described/shown in a highly imprecise way. That led us to our idea to integrate a turn-by-turn navigation.
In order to further distinguish our app from the popular ones, we searched for new ways of presentation and experimented with circle-elements. By the navigation via gestures, we were able to forego circumstantial menu navigation. For example, favourites can be saved by moving a circle-element to the lower part of the screen. Furthermore, by moving a circle-element to the upper part of the screen, navigation can be stopped.